Tom&Co
Science has proven time and time again a happy pet makes his pet parents happier. And for us, there is no doubt about that. That's precisely why we, at Minale Design Strategy, are happy to write Tom&Co's story. We're happy to make it happen with fun, a pinch of creativity, and, yes, iconic changes : an amazing, new store solely dedicated to pets, and their families.
Challenge
Minale Design Strategy's latest update of Tom&Co's network was hardly 6 years old: our challenge was therefor to maintain Tom&Co's profitability, and still allow rapid roll-out through the whole franchise network, including France.
Solution
The updates focussed on key customer experience building blocks: store legibility and navigation (through clear directions, signage), creating a much more natural atmosphere (through the use of natural materials) and turning the shop into an experiential place to live, walk through, enjoy and discover.
